This is a sneak preview of the interview process
that you may want to glance at in your free time.
Do not answer these questions
in detail quite yet, just keep in mind we want every aspect of your
business website taken care of top down.
We are serious about your success online.
GENERAL:
Give me an overview of the business.
What is the biggest struggle your
business is facing?
What is the brightest point of your
business? What's going well?
What is your “exit
strategy” for this business?
How long until then?
How do you plan to make it more valuable
in the near and long term future?
Have you done a SWOT analysis lately?
(Strength, weakness, opportunity, threats)
CUSTOMERS:
Describe your perfect customer.
What type of customer do you NOT want?
Do you ever fire customers?
Do you currently get too many
“bad” customers?
Do you have a special way to recognize
your top customers?
What would your top customers say about
you? Have you asked?
Who talks to your customers the most
frequently?
Who else from your company deals
directly with the end customers and prospects?
PRODUCTS OFFERED:
What does your average customer spend
with you and what is the profit margin.
Are any of your products 'repeat
purchase' type products?
What are your most profitable products?
Do you ever close business over the
Internet?
What products are sold online vs.
offline?
What percentage of each would you
estimate?
MARKETING/ADVERTISING:
What types of advertising are you
currently using?
How do you feel about each of the
approaches you've taken?
What is the ROI of your current
advertising efforts?
What was the ROI in the past as compared
to now?
What are you spending on your yellow
page advertising?
What was the biggest waste of
advertising dollars that you ever did?
What are your most successful marketing
and advertising efforts?
How do you use testimonials in marketing
currently?
Do you have a referral program that
rewards customers for sending you business? If so, explain how it works
and how well it has worked in the past.
WEBSITE:
What do you love about your current
website?
What do you hate about it?
How do you feel overall about your
current website?
Who designed your website?
Do you have a good relationship with
them
Who is in charge of website maintenance?
How much traffic does your site get
Why do you think that is?
Do you track that in any way?
What have others told you about
generating leads and traffic on the Internet?
Have you ever paid anyone to market your
site for you?
How did that go?
ONLINE MARKETING
Have you done any social marketing
(Facebook, twitter, youtube etc.)?
Have you ever used article marketing or
press releases online?
Have you ever had a newsletter for your
customers?
Do you currently get any business from
your website or online marketing?
What do customers see when they Google
or Yahoo or MSN search your business?
Are you using e-mail marketing in any
way in your business?
LEADS & LEAD
MANAGEMENT
What is the top source currently of your
best leads?
Have you ever done a joint venture with
a business that shares your same customer base?
Do you have a sales funnel for business?
(low price products that lead to larger priced products for the
higher end more loyal/interested
customers)
What is the standard telephone greeting
when a prospect or customer calls?
How do you manage Prospect follow-up?
Who talks to your prospects most
frequently?
Are you using email to follow up with
prospects?
What are the top questions you get in
your sales process?
What are the top questions you'd like to
get in your sales process?
Are you paying for leads from any other sources?
What do you pay? What is the ROI?
COMPETITION:
In what areas are you better than your
competition?
In what ways are you weaker?
What is your market share?
What is your perceived
“rank” among your competition.
